“People don’t buy what you do, they buy why you do it.”
– Simon Sinek
– Simon Sinek
Glad you stopped by! I'm Lindsey Holzberger. I'm a professional content marketer and demand generation strategist.
I have 7 years of experience promoting brands online and have worked on both the client and agency side of the marketing relationship.
I leverage your website, blog, email lists, social media channels, and paid media presence to attract your audience and win your ideal customers.
B.A. Liberal Arts/Studio Art
Class of 2007
June 2017 - May 2018
Digital Marketing Strategist
Led digital strategy and content creation for an established managed IT services provider and its affiliate, a managed cybersecurity provider.
Created and managed all digital lead generation campaigns, which include lead nurturing email series, social media posts, blog articles, gated content offers, white papers, case studies, and client reviews
Interfaced with vendors and contract hires to achieve brand-optimum material
Used SEO best practices to increase website traffic by 1,000 visitors per month—within 4 months of my hiring date.
Used email marketing best practices to, in collaboration with our appointment-setter, increase B2B sales meetings by 3 per month—within 4 months of my hiring date.
June 2015 - June 2017
Developed multi-channel digital marketing strategies for B2B, B2C, and nonprofit organizations
Wrote content for WordPress websites, blog articles, online ads, and social posts that effectively communicated company value propositions for over 30 clients
Worked on a small team to develop buyer personas and gated content for Engenius's HubSpot inbound campaigns
Led the development of internal Search Engine Marketing service structure and Measuring Client Success system
July 2012 to June 2015
Freelance Writer & Content Strategist
Developed site architectures and wrote content for websites, email campaigns, blogs, social media, video scripts, and a mobile app
*References and list of clients available upon request.
My skill set revolves around strategizing and executing full-funnel lead generation campaigns in the digital space.
Buyer Persona Development
Results Tracking & Reporting
Sales & Marketing Alignment Assistance
Adobe Suite (Beginner) & Canva for Design
Teamwork & Trello for Project Management
Vendor Marketing Funds Management
Searcher's Intent-driven Content Writing
HubSpot Marketing Software
Google AdWords, Tag Manager & Analytics
Email Marketing & Automation
Community Building (Beginner)
Knowing What Can & Can't Be Accomplished Via Email
Loves a Challenge
Parenting (Dogs and Humans) and Spouse-ing
Enjoys Taking Ownership