Lindsey Holzberger

“People don’t buy what you do, they buy why you do it.”

– Simon Sinek

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I help companies communicate their why.

 

Hello

Glad you stopped by! I'm Lindsey Holzberger. I'm a professional content marketer and demand generation strategist. 

I have 6+ years of experience promoting brands online and have experience on both the client and agency side of the marketing relationship. 

I leverage your website, blog, email lists, social media channels, and paid media presence to attract your audience and win your ideal customers.

To contact me, call or text 864.451.2769, or keep scrollin' to view and download my résumé. Or, connect with me on LinkedIn

 

 

 
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Résumé

EDUCATION

Dartmouth College
B.A. Liberal Arts/Studio Art
Class of 2007

EXPERIENCE

Independent Contractor

May 2018 - Present

Digital Marketing Strategist

SOUTH agency - Manages paid media for SOUTH clients, including two innovative e-commerce startups. Project manager for a boutique hotel website and content development project.

Haskins & Company - Developed Google Ad Campaigns for regional law office

June 2017 - May 2018

Digital Marketing Strategist

Led digital strategy and content creation for an established managed IT services provider and its affiliate, a managed cybersecurity provider.

Created and managed all digital lead generation campaigns, which include lead nurturing email series, social media posts, blog articles, gated content offers, white papers, case studies, and client reviews

Interfaced with vendors and contract hires to achieve brand-optimum material

Used SEO best practices to increase website traffic by 1,000 visitors per month—within 4 months of my hiring date.

Used email marketing best practices to, in collaboration with our appointment-setter, increase B2B sales meetings by 3 per month—within 4 months of my hiring date.

June 2015 - June 2017

Engenius

Web Copywriter

Developed multi-channel digital marketing strategies for B2B, B2C, and nonprofit organizations

Wrote content for WordPress websites, blog articles, online ads, and social posts that effectively communicated company value propositions for over 30 clients

Worked on a small team to develop buyer personas and gated content for Engenius's HubSpot inbound campaigns

Led the development of internal Search Engine Marketing service structure and Measuring Client Success system

July 2012 to June 2015

Independent Contractor

Freelance Writer & Content Strategist

Developed site architectures and wrote content for websites, email campaigns,  blogs, social media, video scripts, and a mobile app

*References and list of clients available upon request.

Skills

My skill set revolves around strategizing and executing full-funnel lead generation campaigns in the digital space.

Professional

  • Buyer Persona Development

  • Results Tracking & Reporting

  • Sales & Marketing Alignment Assistance

  • Adobe Suite (Beginner) & Canva for Design

  • Teamwork & Trello for Project Management

  • Vendor Marketing Funds Management

  • Searcher's Intent-driven Content Writing

  • Link-building

  • HubSpot Marketing Software

  • Google AdWords, Tag Manager & Analytics

  • Email Marketing & Automation

  • Artistic Direction

  • Community Building (Beginner)

Personal

  • Humor

  • Knowing What Can & Can't Be Accomplished Via Email

  • Ultimate Frisbee

  • Loves a Challenge

  • Parenting (Dogs and Humans) and Spouse-ing

  • Enjoys Taking Ownership

  • Empathy

  • Problem Solving

Certifications

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Contact Lindsey

Name *
Name

Testimonials

You are a natural problem solver.”
— Vanessa, HR Manager
This girl is on fiyaaaah.
— Judy, Chief Administrative Officer
Seriously, I’m speechless. After 8 years of doing this, I feel like our message is finally getting communicated clearly! You are a rockstar!!!!!
— Amanda, Restaurant Owner
Such a fabulous freelancer. In addition to excellent work, Lindsey is a great communicator. I appreciate her professionalism (even when handling my oversights) and recommend her to anyone needing someone with great work ethic.
— Michelle, Public Relations Freelancer
 
 
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